Disrupt Norms, Define Futures

Challenging the Status Quo

Breaking Boundaries

Driving Towards Excellence

INNOVATION
PIONEERS
COLLATORATION

Uniting visionaries in transforming society

TECHNOLOGY
DESIGN
EDUCATION & BEYOND

DISCOVER

DeLorean

WELCOME TO

New

Discover the Vision Join Us on a Journey
to Redefine the Future.

OUR MISSION

We ignite innovation, pioneer spirit, and empower collaboration for those who are ready to break boundaries, challenge the status quo, and fuel their drive towards excellence—unite visionaries in transforming society through technology, design, education and beyond.

OUR FUTURE

At DeLorean, we merge heritage with innovation to redefine creativity across time.  Our mission is to push boundaries and inspire generations, honoring our rich history while crafting the future.  We cater to doers  and pioneers, those who see beyond the horizon. Our brand is a beacon for innovation, promising a future where every advance echoes our timeless vision.  DeLorean is not just about cars;  it’s about inspiring endless possibilities and fostering a legacy that transcends generations. This is our commitment to the future: to innovate for those who dare to defy complacent.

THREE KEY PHRASES

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INNOVATION

DeLorean stands for innovation with “Daring to Disrupt, Destined to Lead.”
It challenges the status quo and pioneers bold solutions, leading the way in redefining industries through expertise-driven confidence and action-oriented innovation.

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PIONEERS

Paving New Paths, Setting New Standards reflects DeLorean’s mission
to challenge norms and create new benchmarks. It encourages visionaries to think differently and act boldly, driving meaningful societal change through groundbreaking initiatives.

COLLABORATION

DeLorean values collaboration, aiming to achieve more by creating together. It promotes genuine connections, enhancing creativity and solving challenges collectively. This approach fosters a united effort towards societal transformation through innovation.

BRAND VISION

DeLorean’s evolution signals a shift towards pioneering new realms, embodying boldness and expertise, and fostering individuality across various sectors beyond automotive.

PHOTO CREDIT
pexels.com
unsplash.com

OUR AUDIENCE


  • 32

    Male

    Asian American

    Tech Startup Founder

    Silicon Valley, California

    Interests: Participating technical communities, traveling , exploring.

    Values: Innovation, Freedom, Independence

  • He sometimes chooses to work remotely in foreign countries in order to find inspiration for the company’s project plans in new cultures and environments.

    He is interested in emerging technologies as he focuses on experiencing the world multidimensionally through technology and is looking for products that reflect his unique style and innovative thinking.

  • He is a fan of digital workspaces as he values efficiency and personalized solutions in the creative process.

    He enjoys commenting on and analyzing emerging technology trends in forums, which he believes helps him judge and think critically about future business models.

  • He has a keen interest in strategy development because he believes that the mall is like a battlefield and business competition requires breaking the mold.

    He leads his team to use non-traditional programming languages and frameworks to challenge the limits of traditional software development.


  • 16

    Female

    Asian American

    High School Student

    Seattle, Washington

    Interests: Programming & Software Development, women & minority empowerment in technology.

    Values: Technology Innovation, Social Responsibility, Diversity

  • Sophia spends her weekends at coding bootcamps, to sharpen her programming skills, and immerse herself in the innovative tech community, finding real-world application crucial for her learning.

    She experiments with AR in school projects, believing that blending technology with education can transform conventional study methods into more engaging and effective sessions.

  • Sophia develops mobile apps that address teenage concerns and interests, utilizing her skills to voice her generation’s unique challenges and aspirations.

    She study from YouTube channel where teaches coding to beginners, aiming to empower herself with the knowledge to bring her creative ideas to life through technology.

  • Sophia is working on an app that promotes creative living among teenagers, challenging her peers to reconsider their daily choices and their impact on the planet.

    She advocates for inclusivity in tech by organizing coding workshops specifically for young women and minority groups in her community, striving to break the gender and racial barriers prevalent in the tech industry.

  • 30

    Female

    Latino

    Senior Product Designer

    Austin, Texas

    Interests: Hybrid design, cross-functional collaboration, street art.

    Values: Creative freedom, Expression, Community involvement

  • She travels to art exhibitions and design festivals because she seeks direct inspiration from the forefront of creative expression.

    She practices urban sketching in different cities, capturing unique moments and perspectives to fuel her design work.

  • She collaborates with local artisans on mixed media projects because she believes in blending traditional techniques with modern design.

    Join online art therapy sessions, providing a platform for individuals to explore their emotions and stories through art because she values the healing and expressive power of creativity.

  • She participate in desiging public art installations challenging societal issues because she uses art as a tool for social change and community engagement.

    She volunteers mentoring young ethnic group designers, encouraging them to find their unique voice and defy the industry’s standard expectations, because she believes in the importance of power of creativity.


  • 26

    Male

    African American

    Community Art Teacher

    Miami, Florida

    Interests: Digital art, public art program collaboration.

    Values: Artistic expression, Accessible education, Cultural diversit

  • Tristan incorporates virtual reality in his teaching because he seeks to provide immersive and authentic learning experiences.

    He organizes field trips to art galleries and historical sites, allowing students to experience the subjects of their studies firsthand.

  • He integrates tech and digital art into traditional subjects, fostering a creative learning environment that challenges educational norms.

    He encourages his students to use digital portfolios, showcasing their work because he believes in empowering students through self-expression.

  • He advocates for project-based learning, moving away from standardized testing because he believes in assessing individual creativity and understanding.

    He collaborates with educators worldwide, sharing strategies to innovate teaching methods and challenge the traditional education system.


  • 35

    Male

    Native American

    Adventure Photographer

    Philadelphia, Pennsylvania

    Interests: Extreme sports, environmental protection, techniques.

    Values: Adventure, Nature conservation, Social responsibility

  • He participates in extreme sports and wilderness exploration because he seeks the thrill and authenticity of nature’s challenges.

    He learns survival skills and practices them on solo expeditions, embracing the raw experiences that test his limits and resilience.

  • Michael shoots TikTok videos about his adventures, sharing stories and lessons learned because he wants to inspire others to explore beyond their comfort zones.

    He customizes his gear and equipment, applying his knowledge and creativity to enhance his outdoor experiences.

  • He volunteers for conservation projects in vulnerable ecosystems because he opposes the exploitation of natural resources and promotes sustainable adventure practices.

    He goes to community workshops on environmental stewardship, encouraging others to question and act against harmful environmental norms.

  • 29

    Female

    Indian American

    Architect

    Chicago, Illinois

    Interests: Global shared workspaces, technology and cultural events.

    Values: Global perspective,Innovative design, Cultural exchange

  • She designs spaces that blend with the natural environment because she seeks to create authentic and sustainable living experiences.

    Priya travels to ancient architectural sites to draw inspiration, integrating traditional methods with modern design.

  • She collaborates with local artisans on mixed media projects because she believes in blending traditional techniques with modern design.

    Join online art therapy sessions, providing a platform for individuals to explore their emotions and stories through art because she values the healing and expressive power of creativity.

  • She promotes the use of eco-friendly materials in construction, challenging the industry’s reliance on unsustainable practices.

    She engages in urban planning initiatives, advocating for spaces that encourage community interaction and challenge the isolating trends of modern city life.

3 BOOKS

Book_1

  • The Visual Strategy Guide is an essential resource that delves into the core of DeLorean's brand journey. This comprehensive guide includes a detailed exploration of "Our History," tracing the iconic legacy and innovative milestones that have shaped our brand. "Our Future" presents a visionary outlook on where DeLorean is headed, emphasizing sustainable innovation and futuristic living. "Our Personas" offer insights into the diverse audience segments we cater to, reflecting their aspirations and how DeLorean aligns with their values. Finally, "Our Competitors" provides a strategic analysis of the market landscape, helping us understand our position and differentiation. This guide is designed to align our strategic goals with our brand's mission and vision, ensuring a cohesive approach to future growth and innovation.

  • Historical Legacy: Understand the rich history of DeLorean, from its inception to its iconic status in automotive history, highlighting key milestones and innovations.

    Vision for the Future: Gain insights into DeLorean's forward-looking plans, focusing on sustainable innovation and the brand's role in shaping future living.

    Audience Insights: Discover detailed personas that represent our diverse customer base, reflecting their needs, aspirations, and how DeLorean aligns with their values.

    Competitive Landscape: Analyze the market landscape to identify DeLorean's unique position and differentiation strategies against competitors.

Book_2

  • The Visual Development Guide captures the creative evolution of DeLorean's visual identity. Starting with "Round 1 Sketches," it documents the initial concepts and ideas that sparked our design journey. Moving through "Round 2 Sketches" and "Round 3 Sketches," this guide showcases the iterative process of refining our visual elements, incorporating feedback, and enhancing the design. "Visual Research" underpins our development process, highlighting the inspiration and strategic thinking that informed our design choices. This guide serves as a testament to our commitment to creativity and innovation, illustrating the meticulous effort involved in crafting a visual identity that resonates with our brand's essence and future aspirations.

  • Creative Evolution: Trace the development of DeLorean's visual identity from initial sketches to refined designs, showcasing the creative process.

    Iterative Design: See the importance of feedback and iteration in refining visual elements, ensuring they align with brand values and resonate with the audience.

    Inspiration and Research: Understand the visual research and inspiration that informed design decisions, providing a strategic foundation for visual development.

    Commitment to Innovation: Appreciate the meticulous effort involved in creating a visual identity that embodies DeLorean's commitment to creativity and future aspirations.

Book_3

  • The Visual Standards Guide is the definitive reference for maintaining the integrity and consistency of DeLorean's brand identity. "Brand Concept" outlines the foundational principles and vision that drive our brand, ensuring all visual elements align with our core values. "Logo Standards" provides detailed guidelines on the correct usage of our logo, safeguarding its representation across various platforms and mediums. "Future Prospects" offers a forward-looking perspective on how our brand's visual identity will evolve, embracing new opportunities and innovations. This guide is essential for ensuring cohesive and consistent branding, enabling DeLorean to maintain a strong and recognizable presence in the market.

  • Brand Principles: Learn about the core principles and vision that underpin DeLorean's brand concept, ensuring all visual elements are aligned with our values.

    Logo Usage: Access detailed guidelines on the correct and consistent usage of the DeLorean logo across various platforms and mediums.

    Future Visual Identity: Explore how DeLorean's visual identity will evolve, embracing new opportunities and innovations while maintaining brand integrity.

    Consistency and Cohesion: Understand the importance of maintaining a cohesive and consistent brand presence, essential for strengthening DeLorean's market position and recognition.

Book_1

  • The Visual Strategy Guide is an essential resource that delves into the core of DeLorean's brand journey. This comprehensive guide includes a detailed exploration of "Our History," tracing the iconic legacy and innovative milestones that have shaped our brand. "Our Future" presents a visionary outlook on where DeLorean is headed, emphasizing sustainable innovation and futuristic living. "Our Personas" offer insights into the diverse audience segments we cater to, reflecting their aspirations and how DeLorean aligns with their values. Finally, "Our Competitors" provides a strategic analysis of the market landscape, helping us understand our position and differentiation. This guide is designed to align our strategic goals with our brand's mission and vision, ensuring a cohesive approach to future growth and innovation.

  • Historical Legacy: Understand the rich history of DeLorean, from its inception to its iconic status in automotive history, highlighting key milestones and innovations.

    Vision for the Future: Gain insights into DeLorean's forward-looking plans, focusing on sustainable innovation and the brand's role in shaping future living.

    Audience Insights: Discover detailed personas that represent our diverse customer base, reflecting their needs, aspirations, and how DeLorean aligns with their values.

    Competitive Landscape: Analyze the market landscape to identify DeLorean's unique position and differentiation strategies against competitors.

Book_2

  • The Visual Development Guide captures the creative evolution of DeLorean's visual identity. Starting with "Round 1 Sketches," it documents the initial concepts and ideas that sparked our design journey.

    Moving through "Round 2 Sketches" and "Round 3 Sketches," this guide showcases the iterative process of refining our visual elements, incorporating feedback, and enhancing the design. "Visual Research" underpins our development process, highlighting the inspiration and strategic thinking that informed our design choices.

    This guide serves as a testament to our commitment to creativity and innovation, illustrating the meticulous effort involved in crafting a visual identity that resonates with our brand's essence and future aspirations.

  • Creative Evolution: Trace the development of DeLorean's visual identity from initial sketches to refined designs, showcasing the creative process.

    Iterative Design: See the importance of feedback and iteration in refining visual elements, ensuring they align with brand values and resonate with the audience.

    Inspiration and Research: Understand the visual research and inspiration that informed design decisions, providing a strategic foundation for visual development.

    Commitment to Innovation: Appreciate the meticulous effort involved in creating a visual identity that embodies DeLorean's commitment to creativity and future aspirations.

Book_3

  • The Visual Standards Guide is the definitive reference for maintaining the integrity and consistency of DeLorean's brand identity. "Brand Concept" outlines the foundational principles and vision that drive our brand, ensuring all visual elements align with our core values.

    "Logo Standards" provides detailed guidelines on the correct usage of our logo, safeguarding its representation across various platforms and mediums.

    "Future Prospects" offers a forward-looking perspective on how our brand's visual identity will evolve, embracing new opportunities and innovations. This guide is essential for ensuring cohesive and consistent branding, enabling DeLorean to maintain a strong and recognizable presence in the market.

  • Brand Principles: Learn about the core principles and vision that underpin DeLorean's brand concept, ensuring all visual elements are aligned with our values.

    Logo Usage: Access detailed guidelines on the correct and consistent usage of the DeLorean logo across various platforms and mediums.

    Future Visual Identity: Explore how DeLorean's visual identity will evolve, embracing new opportunities and innovations while maintaining brand integrity.

    Consistency and Cohesion: Understand the importance of maintaining a cohesive and consistent brand presence, essential for strengthening DeLorean's market position and recognition.